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Viral challenges — that probably rings a bell. These are those online dares that go viral and invade our screens. Viral challenges have become a real trend on the Internet, attracting attention and the active participation of users from around the world. From the famous “Bottle Cap Challenge” to the outfit change challenge, there's a whole array of fun and entertaining challenges on social networks. But why do Internet users engage in these digital antics? Let’s break it all down.
What is a challenge on social media?
On social media platforms, the word “challenge”, also called a « trend«, refers to a dare launched between friends or to other users. It consists of performing a specific action (like a choreography, a lip sync or an imitation) and sharing the video on a platform like Tik Tok, Instagram… From wacky dances to cooking challenges, everything is fair game.
The psychology behind viral challenges
So, why this craze for online challenges? Viral challenges are a bit like Saturday night fever on social networks, right? You see everyone taking part, and you think: “Why not me?” But what’s really behind these online challenges that spread so quickly?
1. Social belonging: we like to feel in the loop
By participating in these viral challenges, we instantly feel connected to a virtual community that shares the same craziness. Nothing better to break digital loneliness, right?
It’s also a kind of friendly competition. We want to outshine our virtual friends, be the smartest, most creative, or simply stand out. It’s the digital jungle, and everyone wants to be king of the web.
2. Recognition: virtual glitter, please!
Who doesn’t like being in the spotlight, even a virtual one? Viral challenges are like digital red carpets where everyone can show off, receive virtual applause and boost their ego completely guilt-free.
3. Intrinsic motivation: fun, the real fuel
Here, no headaches. The challenges are here to entertain us. Intrinsic motivation takes the wheel, and we dive in because it’s cool, creative and, let’s admit it, a bit crazy. Let’s forget everyday worries for a moment and make room for fun and interaction.
4. Social pressure and conformity: we just follow the movement!
Let’s be honest, seeing your friends online or influencers jumping into the challenge of the century creates a bit of friendly pressure. We don’t want to be the only one not participating, especially with that nagging fear of missing out on a viral gem (FOMO, we see you). The feeling of missing out is powerful. By their viral nature, viral challenges create a strong sense of FOMO, pushing more people to take part.
5. Instant gratification: likes, the little express pleasure
Taking part in a challenge is like scratching a scratch card. You quickly collect likes, shares, and comments. It’s that little dopamine hit with every like, comment or share telling you that you nailed it. A brain reward source that’s addicting.
6. Ease of participation: no 10-page manual needed
Who’s got time for complicated rules? Viral challenges are simple, straightforward, and that’s what makes them so attractive. You don’t need a PhD in astrophysics to join in.
7. Tendency to go viral: let’s spread the joy, no headaches
Challenges are made to be shared like a good joke. The easier it is to share, the more viral it gets. We spread good vibes without overthinking it, and everyone’s happy.
Social networks as catalysts of viral challenges
Instagram, TikTok, YouTube…These platforms are the Spanish inns of viral challenges. They host them, feed them, and spread them quickly. The algorithms do their job, and there you go—it’s the digital snowball effect.
The benefits and positive aspects of viral challenges
Viral challenges have their good sides. Creativity, solidarity, awareness of important causes—some challenges even do good for the planet (not just the Internet).
The risks and controversies of viral challenges
Okay, let’s not lie, there are sometimes flops. Challenges that go wrong, injuries, slip-ups. Some forget that the line between fun and danger is thin.
Some popular challenges on social networks
Challenges on social networks are often short-lived and can vary in popularity depending on the moment. However, here are some examples of challenges that have been popular on social networks at one time or another.
Bottle Cap Challenge
During the bottle cap challenge, participants attempt to unscrew the cap of a bottle with an acrobatic kick without knocking over the bottle.
Clothing change on TikTok
On TikTok, a cool challenge is trending: changing clothes to the sound of music or with stylish transitions. It shows how fashion and visual creativity are at their peak on the platform.
Matchy-matchy outfits to do as a couple on Instagram
The “matchy-matchy” challenge son Instagram, meant for couples, involves wearing matching outfits and taking a fun photo. Whether it’s as a duo or with other couple friends, the idea is to make it entertaining.
Turn Around on TikTok
The « Turn Around » challenge is super fun. It consists of dancing and spinning around each time the song says “Turn Around”. It’s super creative and entertaining since everyone can add their original touch. The results are really great, with memorable and unique performances every time.
Jerusalema Trends
The « Jerusalema Trends » hallenge emerged in 2020, driven by the global success of the South African song “Jerusalema”. This trend took Instagram and other social platforms like TikTok and Facebook by storm, becoming a viral phenomenon. The challenge consists of creating choreographies to the catchy tune of “Jerusalema”. It attracted participation from all generations and all social classes around the world.
Tips for participating responsibly in viral challenges
Before jumping into the next trending challenge, here are a few tips to avoid ending up with a bucket of water on your head (unless that’s the goal of the game).
Respect the rules of the challenge
Each challenge has its own instructions, with special hashtags, tags to follow, and maybe even a guideline on the acceptable number of silly faces to make. So take the time to understand all that.
Be aware of the consequences
Before doing something questionable, take a moment to think. Make sure your actions won’t turn you into an unwilling star of a viral funny video—unless that’s really your thing. Your actions should not harm yourself or others.
Don’t give in to pressure
Don’t feel obligated to join a challenge if you’re not comfortable. Peer pressure should not dictate your online choices. Trust your gut and make informed decisions.
Be aware of copyright
If the challenge involves creating or sharing content, make sure to respect copyright and intellectual property rights. Use only content you’re allowed to share.
Avoid dangerous challenges
Some challenges may involve risky behavior. Avoid participating in challenges that could endanger your physical, emotional, or mental safety.
In summary, viral challenges on social networks offer entertainment and social connection. However, it’s essential to participate responsibly, by respecting the rules and avoiding dangerous challenges. So let the next challenge be fun, creative, and most of all, safe!
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