Hide an iPhone in a park and watch a whole city mobilize to find it : that's the idea behind a Treez Hunt. This summer, Treez ran three in Paris on July 22, then seven in a single weekend in Liège on August 15. Two cities, two formats, one result: when a brand partners with a Hunt, a simple treasure hunt turns into a lever for reach, app downloads, and community-generated content. Here's the full breakdown.
What a Treez Hunt is
A Hunt hides real prizes around a city and drops them onto the app's map as points, inside the Treezors tab.
Users : who've already earned Treezs by swiping through creator content, race each other to be first to claim them. For a brand, tying a product or prize to a Hunt triggers three things at once: social reach, app downloads, and content participants post on their own.
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Paris, July 22: one Hunt, three prizes, a city on the move
Three prizes were hidden across the Jardin du Luxembourg, the Jardin des Plantes, and Square Albert-Schweitzer: a pair of AirPods Pro, an iPhone 17, and a PS5. About thirty hunters took part, finding each prize in 5.56 minutes on average once the zone was revealed : an electric atmosphere from the first prize to the last.
A content creator covered the event live for 3 hours alongside the Treez team, racking up 750K average views on Snapchat and 15K views on Twitch. On site, Super Wet kept participants refreshed between sprints.
The result: 10.1K views on Instagram and Facebook during the Hunt on Treez's own accounts, 12 pieces of content posted by participants, and over 400 app downloads in under 24 hours. For a brand, that's massive reach from a single creator, paired with owned-channel visibility and a direct, measurable acquisition spike.
Liège, August 15: seven Hunts in one weekend, a wave of partner brands
The second edition scaled up fast: 7 Hunts held over a single weekend, hosted by content creators Luxleseul and Empereur Zi, with more than 60 participants. Seven prizes were up for grabs: a Zara gift card, a MediaMarkt gift card, a Fnac gift card, a PS5, a scooter, an iPhone 17, and a pair of AirPods.
On the ground, several brands got their products directly into hunters' hands: 90 mini burgers from Huggy's Burgers, 15 gift vouchers worth €14.90, Super Wet drinks, Caudalie after-sun cream, Gem collagen drinks, and Pip & Nut peanut butter cups.
On the numbers side, the weekend generated 18K views on Instagram and Facebook during the Hunt, roughly 30K additional views generated by the partner creators, 40 stories posted spontaneously by participants tagging the partner brands, and over 130 app downloads. It's proof that a multi-Hunt, multi-creator, multi-brand format multiplies both reach and community-made content.
Why this format works for brands
Three things explain these results. First, the community is already warmed up: hunters are already using the app to swipe creator content and bank Treezs before the Hunt even starts. Second, the reward is tangible and timed, which creates urgency and makes the experience naturally shareable. Third, every story posted or download triggered feeds the Treez user's community loop : the more a Hunt spreads, the more new users, creators, and brands it brings in.
How to get your brand into the next Hunt
Joining a Treez Hunt means picking a role built around your goal and your budget. There are three partnership formats, and they can also be combined.
Prize sponsorship: own the most intense moment of the experience
Sponsoring the hidden prize : a flagship product, a voucher, a gift card : guarantees your brand is front and center at the most intense moment of the experience: the instant a hunter gets their hands on the win. In both Paris and Liège, tech prizes (iPhone, PS5, AirPods) and gift cards (Zara, MediaMarkt, Fnac) captured attention from the very first announcements, well before the hunt even started.
On-site sampling: get your product in hand at the right moment
Offering donations on the day : like Super Wet, Huggy's Burgers, Caudalie, Gem, or Pip & Nut did in Liège, puts your product directly in participants' hands at the moment emotion peaks: the effort, the anticipation, the win. That association creates a memory anchor that a random street sample, out of context, can't match. Every brands get a lot of visibility on social media with stories and posts from all participants that are super grateful.
Co-promotion: multiply the reach
Promoting the event on your own channels, before or during the Hunt, adds your audience to Treez's and the partner creators'. It's the natural complement to the first two formats: the more accounts talking about it, the wider the organic reach.
A format open to small brands and major retailers alike
Treez works with national retailers as well as local shops and small brands looking to build visibility without a heavy media budget. Each Hunt can be scoped to a single city or rolled out across several, with the number of prizes and the level of on-site involvement adjusted to your budget and goal : whether that's awareness, product trial, or acquisition.
What you get in return
Paris and Liège have each proven that a Hunt isn’t just a game : it’s an engagement format that drives reach, acquisition, and content, with results that speak for themselves.
For a brand, this is exactly what traditional campaigns are missing: authentic content, generated by real people, in a context of discovery rather than advertising.
We’re already planning the next hunts. If your brand wants to join the adventure, now’s the time to talk about it. The concept remains the same: turning an already engaged community into ambassadors who go out, film, and share on your behalf. Want to be the next brand whose impact we’ll feature here?
Let’s talk about your next Hunt.
